We’ll never make you the guinea pig

Risk is for innovators, not customers

Innovation is a beautiful thing. It’s brought us everything from the first wheel to the first smartphone to the first pizza delivery robots. (Yup, that’s a thing.)

But sometimes the world’s coolest-looking inventions become its most spectacular failures. For instance, Google X — the arm of the company dedicated to developing “moonshots” — actually once tried to invent jetpacks. As in humans-flying-around-like-George-Jetson jetpacks.

It was a thrilling concept — and technically speaking, they succeeded. But then reality intruded on the dream. The packs, though functional and safe, were terribly noisy and fuel-inefficient, capable of traveling only a quarter-mile per gallon while roaring like a motorcycle, the company said.

Still cool? Absolutely! But practical or useful in the real world? Not so much.

It made for a fun story at the TechCrunch Disrupt conference that year, but ultimately the project was scrapped long before it was ever brought to market.

And that’s as it should be. True innovation takes imagination and risk. But the only ones taking those risks should be the innovators — never the customers.

That’s why at Sunrise, we don’t take any gambles on unproven technologies. While we are plugged into all the latest developments in the industry, we never recommend any new product until there’s ample evidence, not only that it does what the manufacturer claims, but that it actually offers the best possible value and performance for our clients’ needs.

We never shy away from new technologies; in fact, we embrace the latest advances with great excitement — once we’ve seen the proof that they’re worth getting excited about, that is.

But until that happens, we wait and we watch. We never let our customers be the guinea pigs.

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